Maxime C. Cohen at Politics and Rights Review:
What if the price you see is not simply the price of a product, but a price calculated specifically for you? Imagine two customers purchasing exactly the same product at the same time. One pays $80; the other pays $60. Is that fair? Most of us would probably want more information before answering. Yet AI is making this question increasingly relevant, and increasingly difficult to avoid.
We already accept different prices in many parts of our lives. Two passengers sitting next to each other on the same flight may have paid different fares. Students receive discounts at museums. Universities offer scholarships based on financial need. Hotels charge more during periods of high demand.
Price differences are not inherently new, nor are they necessarily unfair. What is changing is the ability of companies to use data and AI to estimate, with increasing precision, what different consumers are willing to pay.
More here.
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