Christopher Webb in The Guardian:
Genius industrialist or clownish conman, humanity’s saviour from a rapidly crumbling planet or rabid social media troll – the verdicts on the world’s richest person vary in flavour, but most share something in common: they focus on Musk as an individual. In their study, Quinn Slobodian, a historian at Boston University, and Ben Tarnoff, a tech writer, wish to reframe the conversation. The most important question, they argue, is not “who is Musk?” but “what is Musk a symptom of?”
As the title suggests, their answer is “Muskism”, the coinage a deliberate nod to Fordism, the shorthand for 20th-century capitalism built on the pairing of mass production with mass consumption. If Fordism was the last century’s operating system, Slobodian and Tarnoff contend that Muskism is this century’s.
Like Fordism, it is a modernising project. Unlike Fordism, it does not aim to distribute its rewards widely. Its central promise is “sovereignty through technology”: the fantasy that, in an increasingly unstable world, states and individuals can become more self-reliant by plugging into Musk’s infrastructure. This is Muskism’s version of a social contract. But, as the authors point out, the reality is quite different: rather than self-reliance, we are offered merely greater reliance on the Techno-king of Tesla himself.
More here.
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