Auren Hoffman at Summation:
Amazon knows everything you’ve ever bought. They could build an incredibly sophisticated profile of who you are and what you want and even what you need.
And their recommendations STILL haven’t improved since Bush (W.). yes, the last time Amazon really improved its recommendations was BEFORE the US invaded Iraq.
Instead, they just recommend more of what you just bought.
The same pattern plays out for everything: buy razors → here are 200 more razor options.
The fundamental assumption seems to be that people want to endlessly comparison shop the thing they just bought. Which is INSANE.
What we really want is delightful recommendations. We want to see products that we do not know about that would be good fits for us. This is very doable in the age of AI. but even mighty Amazon does not even try. They are completely out to lunch.
More here.
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