Melania Trump, International Woman of Mystery

Gerald Early in The Common Reader:

Her book design itself seems an exercise in branding.  Only the word “Melania” on the cover. Nothing else, indicating not just fame but a sort of stardom, a woman known by only one name like singers Madonna and Beyoncé or, more fitting here, models Iman and Twiggy. Or a First Lady like Jackie, who may have been the only post-World War II president’s wife who could have published an autobiography with the same design and gotten away with it. One-third of this short book is made up of photographs of Melania, appropriate, I suppose, for a book about a model, but perhaps also a way for her to hide in plain sight, so to speak, to avoid having to talk about things she does not wish to talk about.

More here.

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