Matt Abrahams in Time Magazine:
In today’s fast-paced world, many of us rush to deliver our messages without taking the time to tailor or test them. At work, we rely on boilerplate presentations, or “Frankendecks,” consisting of slides we have “borrowed” from previous presentations or hastily composed emails and memos that lack focus and relevance. This approach leads to confusion, lost engagement, missed opportunities, and a lot of time cleaning up the mess of misunderstandings.
However, the tech industry can teach us a way to predictably increase the fidelity of how we communicate while remaining time efficient. Just as product designers use the Minimally Viable Product (MVP) approach to quickly test, refine, and improve their offerings, we can apply similar principles to communication. The concept of MVP emphasizes launching a simplified version of a product to test its core value with real users. Similarly, we can leverage Minimally Viable Communication (MVC) to generate and iterate on meaningful, memorable messages that are audience-centric and clear.
More here.
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