Adam Fleming Petty in The Bulwark:
A colophon is the design or symbol publishers place on the spines of their books. Glance at your bookshelves, at the bottom edge of each volume, and you might see the Knopf borzoi, the three fish of FSG, the interlocking geometric shapes of Graywolf. They are designed to be clean and distinctive but unobtrusive. The colophon is not what sells the book, after all. The author does. One doesn’t buy A Dance with Dragons because it’s published by Bantam. One buys it because it’s written by George R.R. Martin.
Yet Dan Sinykin, a scholar and critic, has made the colophon and the commercial realities it represents his primary field of inquiry. His new book, Big Fiction: How Conglomeration Changed the Publishing Industry and American Literature, tracks the progress of U.S. fiction from the postwar era to the present from the perspective of the colophon. Harcourt, Brace; Pantheon; New American Library: these and countless other publishers provide the institutional setting of Sinykin’s account.
More here.