Sean Carroll in Preposterous Universe:
There is no human endeavor that does not have a theory of it — a set of ideas about what makes it work and how to do it well. Music is no exception, popular music included — there are reasons why certain keys, chord changes, and rhythmic structures have proven successful over the years. Nobody has done more to help people understand the theoretical underpinnings of popular music than today’s guest, Rick Beato. His YouTube videos dig into how songs work and what makes them great. We talk about music theory and how it contributes to our appreciation of all kinds of music.
More here.