Jane McMullen at BBC News:
On an early autumn day in 1992, E Bruce Harrison, a man widely acknowledged as the father of environmental PR, stood up in a room full of business leaders and delivered a pitch like no other.
At stake was a contract worth half a million dollars a year – about £850,000 in today’s money. The prospective client, the Global Climate Coalition (GCC) – which represented the oil, coal, auto, utilities, steel, and rail industries – was looking for a communications partner to change the narrative on climate change.
Don Rheem and Terry Yosie, two of Harrison’s team present that day, are sharing their stories for the first time.
“Everybody wanted to get the Global Climate Coalition account,” says Rheem, “and there I was, smack in the middle of it.”