Mary Elizabeth Williams in Salon:
Creativity is an essential element of the human condition. Yet unlike other elements of our humanity, there’s a perception that creativity seems to leave us as we age. Children, wrapped up in their imaginary play worlds and projects, are notoriously unhindered in their creativity. But adults are far less adept at conjuring the fantastical and bizarre imagination that their childhood selves had easy access to. Many adults long for those playful youthful days, when conjuring up a grand scene, on paper or on the playground, was as natural as breathing.
To write his new book on creativity, author Matt Richtel turned to a diverse group of individuals who exemplify the essence of the word — director Judd Apatow, entrepreneur Mike Lee, musician Rhiannon Giddens, Nobel prize laureate Dr. James Allison. He listened to their stories about what sparks them and how they’ve attained their achievements. And the good news is, you and I don’t have to be like any of them.