Seth Rogen and the Secret to Happiness

Jonah Weiner in The New York Times:

Seth Rogen’s home sits on several wooded acres in the hills above Los Angeles, under a canopy of live oak and eucalyptus trees strung with outdoor pendants that light up around dusk, when the frogs on the grounds start croaking. I pulled up at the front gate on a recent afternoon, and Rogen’s voice rumbled through the intercom. “Hellooo!” He met me at the bottom of his driveway, which is long and steep enough that he keeps a golf cart up top “for schlepping big things up the driveway that are too heavy to walk,” he said, adding, as if bashful about coming off like the kind of guy who owns a dedicated driveway golf cart, “It doesn’t get a ton of use.” Rogen wore a beard, chinos, a cardigan from the Japanese brand Needles and Birkenstocks with marled socks — laid-back Canyon chic. He led me to a switchback trail cut into a hillside, which we climbed to a vista point. Below us was Rogen’s office; the house he shares with his wife, Lauren, and their 11-year-old Cavalier King Charles Spaniel, Zelda; and the converted garage where they make pottery. I was one of the first people, it turns out, to see the place. “I haven’t had many people over,” Rogen said, “because we moved in during the pandemic.”

Coyote paw prints pocked the trail. Water burbled somewhere beneath us. It was an idyllic scene disturbed only by Rogen’s phone, which was vibrating madly with messages. That morning, Houseplant, the cannabis company he co-founded in 2019 in Canada, his native country, officially started selling its own weed strains in California. Within moments of the launch there was an hourlong wait to enter the web store, and before long the whole site crashed under the weight of Rogen-loving hordes clamoring to buy what he described as his personally “hand-smoked” nugs. (The company also sells stoner home goods, like a blocky, Bauhausian table lighter designed to be impossible to lose.) “Crazy day,” he said, tapping at his screen. “I’m literally responding to people on Twitter, telling them we’re working on it — doing my own customer-service strategy, basically!”

Rogen’s overwhelmingly casual demeanor — chucklingly agreeable, continually stoned — has long belied his productivity: He has been working almost constantly since he was 13, when he started doing stand-up comedy around Vancouver.

More here.