Matt Taibbi in Substack:
Thomas Frank is one of America’s more skillful writers, an expert practitioner of a genre one might call historical journalism – ironic, because no recent media figure has been more negatively affected by historical change. Frank became a star during a time of intense curiosity about the reasons behind our worsening culture war, and now publishes a terrific book, The People, No: A Brief History of Anti-Populism, at a time when people are mostly done thinking about what divides us, gearing up to fight instead.
Frank published What’s the Matter with Kansas? in 2004, at the height of the George W. Bush presidency. The Iraq War was already looking like a disaster, but the Democratic Party was helpless to take advantage, a fact the opinion-shaping class on the coasts found puzzling. Blue-staters felt sure they’d conquered the electoral failure problem in the nineties, when a combination of Bill Clinton’s Arkansas twang, policy pandering (a middle-class tax cut!) and a heavy dose of unsubtle race politics (e.g. ending welfare “as we know it”) appeared to cut the heart out of the Republican “Southern strategy.”