Kate Wagner in Baffler:
THE SIMULTANEOUS RELEASE of the final season of Game of Thrones and Avengers: Endgame has wrought upon this earth the swarm of a particular breed of internet person, one who responds to critics of any corporate franchise or brand with this insipid image: The original image comes from a webcomic posted on Facebook by Adam Ellis in 2016. Like many reaction images, it has its ebbs and flows of popularity, but in our recent pop cultural climate, it has seen an impressive resurgence. Let me be clear: this meme and its underlying ideology suck.
There are unlimited problems with the “Let People Enjoy Things” (henceforth abbreviated to LPET) approach to art and culture, first and foremost among them the fact that franchises in question (GoT and Marvel Comics) are multi-billion-dollar corporate entities engineered to entertain in the same way Doritos are made so that you can’t eat just one. These are some of the most profitable media empires in history, and they will plainly not be harmed by a Twitter user posting about why they personally don’t like them.