We Didn’t Know We Needed Mongolian Folk Rock Until We Heard It

James Lanka in Phantom Sway:

I can’t understand the words. Heck, I can’t even identify all the instruments these guys are playing, but I am loving The HU.

Finding their video was just a happy accident thanks to whatever arcane divination is behind YouTube’s recommendation algorithm. For some serendipitous reason, it served up The HU’s video for Yuve Yuve Yu and I had to check it out.

Four guys looking like warriors from another age playing wildly ornate instruments against a rugged backdrop of Eurasian wilderness—the video is visually stunning. The music is at once alien and familiar. The hooks and the driving beat are pure rock and roll while the instrumentation and vocals are something that many in the west will find entirely new.

More here.