JACK WHITE’S INFINITE IMAGINATION

170313_r29530-320x445-1488555333Alec Wilkinson at The New Yorker:

White used to be exclusively a rock star—he was half of the White Stripes—but his interests are diverse, and he has lately stopped touring and writing to dispose of them. His company, Third Man Records, which is based in Nashville and Detroit, produces vinyl records and sells them from stores at its offices. Third Man’s catalogue includes roughly four hundred titles. Some are reissues (old blues songs, Detroit garage bands such as the Gories, and early Motown recordings), some are original records that White produced (Loretta Lynn, Neil Young, Wanda Jackson, and Karen Elson, White’s second wife, from whom he is now divorced), and some are recordings of concerts held at the Nashville offices (Willie Nelson, Pearl Jam, Jerry Lee Lewis, and the Detroit hip-hop artist Black Milk). White’s “Lazaretto,” a Third Man record from 2014, sold forty thousand copies in one week, more than any other record since 1991, when Nielsen SoundScan began following vinyl sales.

White’s most recent record, released in September, is “Jack White Acoustic Recordings 1998–2016,” which is a retrospective, mainly of White Stripes songs. It quickly became the No. 1 vinyl record in the U.S. and the No. 8 album over all, but it’s only one project among several. White wrote the song “Don’t Hurt Yourself ” with Beyoncé, and sang it with her on her album “Lemonade.” He plays guitar in the Raconteurs, a band that started in Detroit in 2004, and drums in Dead Weather, which started in Nashville in 2009; he sings in both. In these bands, he collaborates, but he still sounds like Jack White.

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