Thomas Frank at The Guardian:
Now, I have no special reason to doubt the suspicion that Donald Trump is a racist. Either he is one, or (as the comedian John Oliver puts it) he is pretending to be one, which amounts to the same thing.
But there is another way to interpret the Trump phenomenon. A map of his support may coordinate with racist Google searches, but it coordinates even better with deindustrialization and despair, with the zones of economic misery that 30 years of Washington’s free-market consensus have brought the rest of America.
It is worth noting that Trump is making a point of assailing that Indiana air conditioning company from the video in his speeches. What this suggests is that he’s telling a tale as much about economic outrage as it is tale of racism on the march. Many of Trump’s followers are bigots, no doubt, but many more are probably excited by the prospect of a president who seems to mean it when he denounces our trade agreements and promises to bring the hammer down on the CEO that fired you and wrecked your town, unlike Barack Obama and Hillary Clinton.
Here is the most salient supporting fact: when people talk to white, working-class Trump supporters, instead of simply imagining what they might say, they find that what most concerns these people is the economy and their place in it.