New theories suggest the big bang was not the beginning, and that we may live in the past of a parallel universe.
Lee Billings in Scientific American:
Of course the world we experience is entirely different. The universe is expanding, not contracting. Stars emit light rather than absorb it, and radioactive atoms decay rather than reassemble. Omelets don’t transform back to unbroken eggs and cigarettes never coalesce from smoke and ashes. We remember the past, not the future, and we grow old and decrepit, not young and rejuvenated. For us, time has a clear and irreversible direction. It flies forward like a missile, equations be damned.
For more than a century, the standard explanation for “time’s arrow,” as the astrophysicist Arthur Eddington first called it in 1927, has been that it is an emergent property of thermodynamics, as first laid out in the work of the 19th-century Austrian physicist Ludwig Boltzmann. In this view what we perceive as the arrow of time is really just the inexorable rearrangement of highly ordered states into random, useless configurations, a product of the universal tendency for all things to settle toward equilibrium with one another.
More here.