This Thing For Which We Have No Name: A Conversation with Rory Sutherland

From Edge.Org:

Sutherland640The strange thing about academics, which always fascinates me, is that they believe they're completely immune to status considerations and consider themselves to be more or less monks. In reality, of course, academics are the most status-conscious people in the world. Take away a parking space from an academic and see how long he stays. I always find this very strange when you occasionally get in the realm of happiness research, you get fairly considerable assaults on consumerism as if it's just mindless status seeking. Now, the point of the matter is, is that academics are just as guilty of the original crime, they just pursue status in a different way. …

I have probably stolen, without realizing it, your own job title of “impresario” rather unfairly. The reason I did this was that occasionally people started writing about me online as a “behavioral economist” and I realized that, among academic behavioral economists, this would drive them practically apoplectic to have someone with no qualifications in the field so described. (I'm a classicist by background in any case). So my being described as a behavioral economist would make them practically deranged.

More here.