Facing stiff competition from Salman Khan’s Bodyguard on Eid, Pakistani film Bol is managing to hold its own thanks to the word of mouth publicity.
Rawinder Bawa in Dawn:
Dealing with multiple issues ranging from misogyny to prostitution to fanaticism, Bol is director Shoaib Mansoor’s second offering after Khuda Ke Liye. Bol was released alongside mega blockbuster Bodyguard, ‘That girl in yellow boots’ and ‘Mummy Punjabi’. Unlike Khan’s masala movie, Bol offers a riveting storyline and great acting, with people publicising the film more than the PR agencies.
For starters, there is actress Vidya Balan who says, “Loved Bol! Love the performance of the father. The boy who played Saifuddin was cute. My heart went out to him.”
As one of the audience members, Tushar Pahwa, walking out after a show puts it, “Bol is a ubiquitous film- whether a Muslim family in Lahore or a Hindu family in Bihar, everyone can relate to it. Women and transgenders are disrespected in India and Pakistan both. I just hope people start to speak up after watching the movie. It was a good gift for Eid.”
Many have given the tickets to family and friends in beautiful gift envelopes as eidi. “This was my eidi to my sister The film’s message has been well received and I felt my sister must see this movie as an example,” says Shahnawaz Siddique, a shop keeper.