Kiera Feldman in The Nation:
The seekers are young, just beginning to face the disappointments of adulthood. Their journey is often marked by tears. They may weep while praying at the Western Wall, their heads pressed against the weathered stone, or at the Holocaust Museum, as they pass the piles of shoes of the dead. Others tear up in Jerusalem’s Mount Herzl military cemetery, while embracing a handsome IDF soldier in the late afternoon light. But at some point during their all-expenses-paid ten-day trip to a land where, as they are constantly reminded, every mountain and valley is inscribed with 5,000 years of their people’s history, the moment almost always comes.
When Julie Feldman (no relation), then 26 and a Reform Jew from New York City, arrived at Ben Gurion Airport in December 2008, she called herself “a blank slate.” She returned as the attack on Gaza was under way, armed with a new “pro-Israel” outlook. “Israel really changed me,” she said. “I truly felt when I came back that I was a different person.”
It was mission accomplished for Birthright Israel, the American Zionist organization that has, since its founding in 1999, spent almost $600 million to send more than 260,000 young diaspora Jews on free vacations to the Holy Land.