John Tierney in The New York Times:
Like Diogenes with his lamp, researchers have traversed the world looking for an honest man — or, more precisely, for people who act in the same fair, unselfish way toward everyone. If you wish to learn to follow this golden rule, which of these strategies is best?
a) Move to a village in the Amazon and go foraging with the indigenous Tsimane people.
b) Move to a Dolgan and Nganasan settlement on the Siberian tundra, herd reindeer and join the Russian Orthodox Church.
c) Visit a Himalayan monastery and follow instructions to “gaze within” and “follow your bliss.”
d) Join a camp of nomadic Hadza hunter-gatherers sharing giraffe meat and honey on the Serengeti savanna.
e) Join a throng of Wal-Mart shoppers buying groceries on the Missouri prairie.
Well, the Siberian church might impart some moral lessons, but your best bet is to go shopping, at least by my reading of the experiments reported in the current issue of Science. It doesn’t have to be Wal-Mart, by the way — any kind of grocery store seems to have an effect. Wal-Mart just happens to be popular with the exceptionally fair-minded residents of Hamilton, a small rural town in northwestern Missouri. They scored higher in a test of fairness toward strangers than did any of the less-modern communities in Fiji, Papua New Guinea, Africa, Asia and Latin America.
More here.