back to the real experiences!


We’ve all heard the trope that wine is an everyday pleasure, that there are so many interesting, authentic wines under $20. Yet so many people still ignore this notion, still remain intimidated by wine — or else approach wine as a luxury to be acquired, a foe to be conquered, or a scientific puzzle to be methodically solved. I want to weed out the so-called “luxury” experiences that don’t deliver, and seek out the ones that do. I want to tell stories about wines from lesser-known regions and grape varietals, as well as values from well-known producers. I want to talk about wine as an idea, rather than as a status symbol. Beyond the quality-price ratio, I want to explore wine as a legitimate plank of the humanities, worthy of the highest sort of criticism. A good value wine offers us an experience similar to that of a book or a film or an art exhibition. Tasting wine, then, becomes no different from study in any of the other humanities — reading works of Russian literature or looking at German Expressionist paintings or listening to Rigoletto. It goes without saying that you don’t have to be rich to enjoy those cultural activities. I believe it’s the same with the wine. That’s what this column will be about.

more from Jason Wilson at The Smart Set here.