Evan Buxbaum at CNN:
On October 26, a dozen bustling New York City subway stations will be adorned with the ads as “part of a coordinated multi-organizational advertising campaign designed to raise awareness about people who don't believe in a god”, according to a statement from the group, the Big Apple Coalition of Reason.
New York City's subway system is one of the busiest in the world with more than 5 million riders per day and more than 1.6 billion total passengers in 2008, according to the Metro Transit Authority.
Recognizing this, the Big Apple Coalition of Reason decided the “best bang for the buck” was to place posters in popular subway stations to capitalize on the amount of potential viewers, says Michael De Dora Jr., executive director of the New York Center for Inquiry, one of the associated atheist groups.
De Dora says the ambitions behind the advertisements are threefold.
More here.