From Edge:
…Across the world, people believe that devotion to sacred or core values that incorporate moral beliefs — like the welfare of family and country, or commitment to religion and honor — are, or ought to be, absolute and inviolable. Our studies, carried out with the support of the National Science Foundation and the Defense Department, suggest that people will reject material compensation for dropping their commitment to sacred values and will defend those values regardless of the costs.
In our research, we surveyed nearly 4,000 Palestinians and Israelis from 2004 to 2008, questioning citizens across the political spectrum including refugees, supporters of Hamas and Israeli settlers in the West Bank. We asked them to react to hypothetical but realistic compromises in which their side would be required to give away something it valued in return for a lasting peace.
(Picture shows Nassim Taleb)
More here.