Joshua Clover in The Nation:
Guy Debord's best lines were ghostwritten.
One particular frame, a blank back and forth between Pancho and Cisco–“The Situationist Cowboys,” as they would be known–has had a long and varied afterlife, leaping from student revolt to photocopied talisman to album art and T-shirt image for Manchester's Factory Records; of late it has shown up on the Poetry Foundation's website, making some point or another.
“What do you work on?” asks the first cowboy, in a white hat. “Reification,” comes the answer. “I see,” says white hat. “It's serious work, with big books and lots of papers on a big table.”
“Nope,” avers black hat, whom we understand to be speaking in the place of Debord. “I drift. Mostly I drift.” The phrase itself is a ghost. It captures the insouciance that in our era can no longer be attached to radical politics, to the ruthless critique of what exists. And exactly because such a combination, so urgently wished for, can no longer be imagined without this phrase, it is doomed to circulate without relief, like Dante's Paolo and Francesca borne about endlessly on an awful wind that is the wind of history. Also, it's a great pickup line.