Rama Lakshmi in the Washington Post:
In a training session at a suburban call center, groups of fresh-faced Indian recruits jettison their Indian names and thick accents and practice speaking English just like the Americans do. They have hesitant conversations with imaginary American customers who complain angrily about their broken appliance or computer glitch.
The instructor writes “35 = 10” on the board, as though he is gifting the recruits with a magic mantra.
“A 35-year-old American’s brain and IQ is the same as a 10-year-old Indian’s,” he explains, and urges the agents to be patient with the callers.
That is a scene from “Hello,” the first Bollywood movie about the distorted and dual lives of India’s 2 million call-center workers. When it debuted this month, many in the audience cheered and laughed at such scenes, which pandered to the reigning stereotypes about those on both ends of the transcontinental, toll-free helpline — the dumb American customer and the smart, but fake, Indian call-center agent.
More here.