i’m delicious!


JEJU-DO—Meat-eating in Korea is very literal. Humanity’s participation in the food chain is much less disguised than it is in North America, where people are happy to pretend their bacon burgers or pork tenderloin medallions are magically synthesized for the express purpose of being delicious. In Korean, the word for pork is dwaeji gogi — “pig meat.” Most other meats work the same way: insert name of animal, followed by the word for “meat” — not much in the way of linguistic frippery to disguise the fact that meat is basically dead flesh and ripped-apart muscle.

In an unsettling twist, restaurant signage follows suit. Many restaurants advertise specialties with pictures of their dishes, displayed right underneath jovial cartoon versions of whichever animal gave their life for the food. This is especially true of restaurants serving galbi, pork or beef rib meat barbecued over flaming charcoals stuck into the centre of your table.

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