My sister Sughra and I have various jokes based on IKEA product names. David Byrne recently made his first trip to IKEA (with his sister). This is from his Journal:
IKEA is huge. We went up to the second floor where the shelves, sofas, tables and lamps are all arrayed into tasteful little room settings — rooms, but with mysterious tags hanging everywhere. Immediately I thought it was like entering a videogame world. Who lives here? What do they do? Why is that book on the table? Is that significant? Could it be some kind of clue to the occupant’s identity?
Why does everything have weird names? Every container, shelf, cabinet or appliance had some odd name, as if people from Planet Sweden anthropomorphized these objects, naming each one they encountered as best they could**:
BESTA
HEDDA
BJARNUM
LERBERG
INREDA
EKTORP
GRUNDTON
BERTA
KARNA
More here.