Branding Pakistan: In need of an extreme makeover?

Zein Basravi and Brigid Delaney at CNN:

Screenhunter_04_nov_10_1026Pakistan has dominated headlines this week for violent demonstrations, declarations of a state of emergency, troops on the street and former Prime Minister Benazir Bhutto under house arrest.

Even before the violence that greeted Bhutto’s return to her homeland, Pakistan had an image problem: Terror training camps, violence against women, religious division and insurgency flare-ups are just some of the issues the country faced.

Leaders must have looked at India — its neighbor to the south — growing in prosperity and attracting investment and wondered if they could emulate its success.

This week, Pakistan’s leaders addressed the problem of “brand Pakistan” and asked whether the country needed an extreme makeover.

In a speech repeatedly broadcast on Pakistan state television in recent days, Prime Minister Shaukat Aziz called on the people to help make the country a prosperous place by building the “brand of Pakistan.”

More here.