Fiat says Cinquecento will become the iPod of cars

From Scientific American:

Car It was the small car you could park in the narrowest space on the piazza, as Italian as Prosciutto and espresso. On its 50th birthday the Cinquecento is back, and Fiat says it will become the iPod of cars. Fiat is launching a new version of the three-door Cinquecento — which means “500” in Italian — at a ceremony in its hometown of Turin on Wednesday, with the car making its comeback after going out of production in the 1970s.

Fiat’s chief executive says he wants to emulate Apple by making its cars as stylish as the U.S. company’s computers and electronic gadgets, including the mass-selling iPod portable music player.

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