Alexandra Alter in the Wall Street Journal:
Sociologists and name researchers say they are seeing unprecedented levels of angst among parents trying to choose names for their children. As family names and old religious standbys continue to lose favor, parents are spending more time and money on the issue and are increasingly turning to strangers for help.
Some parents are checking Social Security data to make sure their choices aren’t too trendy, while others are fussing over every consonant like corporate branding experts. They’re also pulling ideas from books, Web sites and software programs, and in some cases, hiring professional baby-name consultants who use mathematical formulas.