From the Face 2 Face website:
…these people look the same; they speak almost the same language, like twin brothers raised in different families.
A religious covered woman has her twin sister on the other side. A farmer, a taxi driver, a teacher, has his twin brother in front of him. And he is endlessly fighting with him.
It’s obvious, but they don’t see that.
We must put them face to face. They will realize.
We want that, at last, everyone laughs and thinks when he sees the portrait of the other and his own portrait.
The Face2Face project is to make portraits of Palestinians and Israelis doing the same job and to post them face to face, in huge formats, in unavoidable places, on the Israeli and the Palestinian sides.
More here. [Including a nice video about the project.]