Michael Pollan in the New York Times Magazine:
Soon after the news broke last month that nearly 200 Americans in 26 states had been sickened by eating packaged spinach contaminated with E. coli, I received a rather coldblooded e-mail message from a friend in the food business. “I have instructed my broker to purchase a million shares of RadSafe,” he wrote, explaining that RadSafe is a leading manufacturer of food-irradiation technology. It turned out my friend was joking, but even so, his reasoning was impeccable. If bagged salad greens are vulnerable to bacterial contamination on such a scale, industry and government would very soon come looking for a technological fix; any day now, calls to irradiate the entire food supply will be on a great many official lips. That’s exactly what happened a few years ago when we learned that E. coli from cattle feces was winding up in American hamburgers. Rather than clean up the kill floor and the feedlot diet, some meat processors simply started nuking the meat — sterilizing the manure, in other words, rather than removing it from our food. Why? Because it’s easier to find a technological fix than to address the root cause of such a problem. This has always been the genius of industrial capitalism — to take its failings and turn them into exciting new business opportunities.
More here.
