From The New York Times:
“To be noticed, to be wanted, to be loved, to walk into a place and have others care about what you’re doing, even what you had for lunch that day: that’s what people want, in my opinion,” said Kaysar Ridha, 26, of Irvine, Calif., a recent favorite of fans of the popular CBS reality series “Big Brother.” “It’s strange and twisted, because when that attention does come, the irony is you want more privacy.”
For most of its existence, the field of psychology has ignored fame as a primary motivator of human behavior: it was considered too shallow, too culturally variable, too often mingled with other motives to be taken seriously. But in recent years, a small number of social scientists have begun to study and think about fame in a different way, ranking it with other goals, measuring its psychological effects, characterizing its devoted seekers.
These yearnings can become more acute in life’s later years, as the opportunities for fame dwindle, “but the motive never dies, and when we realize we’re not going to make it in this lifetime, we find some other route: posthumous fame,” said Orville Gilbert Brim, a psychologist who is completing a book called “The Fame Motive.”