From BBC News:
The Science Learning Centre in London asked 11,000 pupils for their views on science and scientists. Around 70% of the 11-15 year olds questioned said they did not picture scientists as “normal young and attractive men and women”. The research examined why numbers of science exam entries are declining. They found around 80% of pupils thought scientists did “very important work” and 70% thought they worked “creatively and imaginatively”. Only 40% said they agreed that scientists did “boring and repetitive work”.
Over three quarters of the respondents thought scientists were “really brainy people”. The research is being undertaken as part of Einstein Year. Among those who said they would not like to be scientists, reasons included: “Because you would constantly be depressed and tired and not have time for family”, and “because they all wear big glasses and white coats and I am female”.