People +

3QD’s own Ruth Kikin-Gil has a great design project worth looking at:

Goals and Background

Modern lives are increasingly becoming more flexible, connected and mobile. We were asked to create an installation for the Fjord’s office space that will communicate the themes of mobility and its influence on people’s lives. Fjord is a leading developer of digital products and services for people on the move.

PEOPLE+ installation exposes flows of communication, and stresses the fact that mobile communication expands the boundaries of a person and augments the distances one can reach.
A company = people + communication

Visual elements


Oriental calligraphy was the inspiration for the figurines we used in the installation

The installation uses the human figure symbol and the Plus {+} sign as a vehicle to tell a story. And the story is simple: connect one human being to another, and you have a network, and mobile communication is all about networks. It is some kind of emotional math if you will.

More here.