TV for equality


A new television campaign in Arabic will attempt to tackle the issue of racism and prejudice toward Arabs in Israel, and foster dialogue between Arabs and Jews.

The campaign, which will be broadcast during prime time on all major channels, is an initiative of the Mossawa Advocacy Center for Arab Citizens of Israel. Launched on the eve of the new year, the campaign’s commercials feature a black screen on which common phrases in Arabic appear. An announcer reads the words out loud.

Mossawa spokeswoman, Abir Kopty explained that the commercials aim at getting the viewers to consider their reactions to anything which represents “Arab,” including daily words and phrases such as “good morning” or “have a nice day.”

Kopty said that the campaign consists of two separate parts. In the first part, which includes the media commercials, the public will be exposed to the issue of inequality toward the Arab population in the country.

The second stage of the campaign that will follow the media one, will concentrate on inviting the Israeli public to attend the “Mossawa (equality) Days” festival in the northern Arab town of Nazareth, scheduled to be held during the month of the Muslim holy month of Ramadan. “

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