Mining the Bilbao Effect

From the Kentucky Post:

Guggenheimbilbaogehry1The movement has been dubbed the Bilbao Effect, named for the city in Spain where architect Frank O. Gehry designed a Guggenheim Museum of swirling metal and where, since the museum opened in 1997, the building has become a mecca for people interested in architecture and art.

Cincinnati pursued the same effect two years ago, when world-renowned architect Zaha Hadid’s unique design for the Contemporary Arts Center created what a New York Times critic called “the most important American building to be completed since the end of the Cold War.”

Now it’s Covington’s and Louisville’s turn.

The two Kentucky cities are the latest in a growing number of American cities tapping what some call celebrity designers, or “starchitects,” to spice up their skylines with signature buildings that bring attention – and tourists – to their communities.

More here.