goes global but sticks to ‘local’ philosophy

From CNN:

StoryIt may not have the instantly identifiable primary-colored logo of eBay, but another Web site is having a big impact on how business is done in Cyberspace. is a simply-designed site — it does not even have a fancy logo, just the words “Craigslist” in plain type.

But, a decade after it was created, it is now one of the most popular Web sites in the world — currently number 22 on, an Amazon-owned site that provides detailed statistics and information about Web site visitors.

Founder Craig Newmark started the privately owned online business with the aim of keeping his friends up to date with what was happening in his hometown, San Francisco.

The “stay local” philosophy has stuck, but the business is anything but — attracts more than 10 million unique visitors each month. is a place to find a new job, new apartment or even a new love interest. It does not charge individuals to make a posting, but does charge businesses who want to advertise situations vacant.

More here.