From the Village Voice:
Literati are increasingly turning to the blogs for discussion, gossip, analysis, and a sense of community. Inevitably, publishers have noticed the power of these informal networks to generate word-of-mouth buzz—the holy grail of marketing—and are looking for ways to harness it. In turn, many bloggerati are on the verge of becoming that contradiction in terms, the professional enthusiast. So what happens now, when these amateurs are faced with the chance to wield influence and become insiders?