“It’s a rite of passage for many expectant parents: baby’s first ultrasound. The fuzzy images of the fetus, produced during an examination in an obstetrician’s office, are prized by couples, passed around proudly among friends and relatives.
Now, trying to capitalize on this phenomenon, a number of companies are selling elective ultrasounds that have little to do with neonatal health. The services, often in small offices or shopping malls, amount to fetal photo studios and use newer 3-D ultrasound technology to produce more realistic images than conventional machines.
Parents-to-be typically pay from about $80 for a short ultrasound session primarily to determine the fetus’s sex to $300 for a half-hour session that is recorded on a videocassette or DVD and includes color photos.
While medical professionals warn of potential health risks from unnecessary ultrasounds, those who offer the elective examinations say they are safe and fulfill a need.”
More here from the New York Times.