Frank Jacobs at Big Think:
No, you haven’t suddenly gone colorblind. This map is in color. In fact, it is a map of color — specifically, of each U.S. state’s favorite house paint color. It’s just that those favorites look like a swatch book for a funeral parlor — like fifty shades of gray.
Well, gray-ish. From Hawaii to Maine, from Alaska to Florida, the most popular shade for your home’s exterior is some variation of gray, off-white, beige, or greige — a hue so existentially undecided that it can’t commit to being either gray or beige, and so ends up neither, and both.
But how can this be? America is anything but monochrome. It contains multitudes of cultures, climates, and landscapes, and people who disagree, loudly and publicly, about nearly everything. So why, when Americans need a tin of house paint, do they so often reach for the neutral shelf? Why does the average house in this great and varied nation look like it’s been dipped in a vat of Resigned Indifference®?
The answer is a phenomenon dubbed “the grayening”: a gradual but relentless draining of pigment, not just from exteriors but also from interiors and from the stuff of everyday life, like cars and phones.
More here.
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