From The New York Times:
It’s a sign of how poorly liberals market themselves and their ideas that the word “liberal” is still in disrepute despite the election of the most genuinely liberal president that the political culture of this country will probably allow. “Progressive” is now the self-description of choice for liberals, though it’s musty and evasive. The basic equation remains: virtually all Republican politicians call themselves conservative; few Democratic politicians call themselves liberal. Even retired Classic Coke liberals like Walter F. Mondale are skittish about their creed. “I never signed up for any ideology,” he writes in his memoirs.
That would be fine (people are sick of labels) if clarity weren’t such an obvious political advantage. Simple ideology routinely trounces nuanced pragmatism, just as emotion so often beats reason and the varsity fullback will most likely deck the captain of the debate team in a fistfight. For four decades, conservatives have used the word “liberal” as an epithet, while liberals have used “conservative” defensively (“I’m a little conservative on . . .”). And Fox fans range out of factual bounds (“death panels”) more than their NPR-listening counterparts in the liberal “reality-based community” (a term attributed to a Bush White House aide by the author Ron Suskind).
More here.