The Forgotten Media Theorist Harold Innis

Nicholas Carr at The New Atlantis:

With its emphasis on media’s formative role in a society’s development, “Minerva’s Owl” would come to be seen as a founding document — maybe the founding document — of the academic discipline of media studies that emerged in the second half of the twentieth century. In 1964, the celebrated media savant Marshall McLuhan, who like Innis was a professor at the University of Toronto, wrote that he saw his own recent book, The Gutenberg Galaxy, as “a footnote to the observations of Innis.” The distinguished American educator and media theorist James Carey called Innis’s work “the great achievement in communications on this continent.”

Innis would not live to hear such praise. In 1952, the year after publication of The Bias of Communication, he died of prostate cancer, just fifty-eight years old. Unlike McLuhan, whose provocative work maintains a cultural currency, Innis and his more esoteric musings are today unknown to the general public. His name is rarely heard outside academic offices, conferences, and journals. But his ideas deserve a fresh look. Even though he died before he was able to complete his study of communication and civilization, his writings from seventy-five years ago shed an unexpectedly clear light on the media-induced cultural disturbances that trouble us today.

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