You know: the mind of you and me, dear 3QD reader — the NPR listener, the New Yorker reader, the English major, the filmgoer who laps up subtitles, the gallery-goer who can tell a Koons from a Hirst.
This art is superior to the cascading pile of blockbuster kitsch-dreck-crap that passes for pop culture, but only superior by a few pips.
This art sure ain't Picasso, or Joyce, or Rossellini, or the Beatles, or even Sondheim. It's more Woody Allen than Ingmar Bergman, more Joyce Carol Oates than James Joyce, more Jeff Koons than Duchamp, more Arcade Fire than the Beatles.
It does not expand the borders of art or wreck the tyranny of the possible or enlarge our hungry little minds.
It is art of the day to inform the conversation of the day by the people of the day who need to be reassured that their taste is a little more elevated than that of the woman on the subway reading Nora Roberts.
For want of a better label, here's a suggested honorific for this kind of art:
Urban Intellectual Fodder.