Luke Winkie in Slate:
“People give estimates of what they think we’re making, and it’s always way low,” he told me from the plush interior of his Rolls-Royce, which was still scented with a synthetic new-purchase aroma. “Our watch hours on YouTube [in December] were, like, 5.7 million hours. And there’s a commercial every 10 minutes.”
Vegas Matt was on the cusp of a remarkable achievement. In a matter of weeks, his YouTube channel would cross the million-subscriber mark—a metric that pairs nicely with the million or so people who follow his Instagram account, and the 685,000 on his TikTok. New videos appear daily, and they all follow the same format: First, Vegas Matt counts out a hefty wager in front of a blackjack table or a slot machine. Then, like so many gamblers, he simply tries his luck. The camera is framed to provide the illusion that the viewer is in the captain’s chair, preparing to immolate $3,000 on the altar of chance. Throughout all this, Vegas Matt displays no elite strategy, acumen, or gamesmanship. He does not claim to have an insider’s edge or an esoteric jackpot-juicing technique. No one watching his videos is going to pick up tips to improve their approach. But that’s the magic: He’s utterly relatable.
More here.
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