The K-Pop King

Alex Barasch at The New Yorker:

Bang is portly and good-humored. He was born in Seoul and was a solitary, bookish child until his parents, concerned about his shyness, encouraged him to take up the guitar as a hobby. “I went a little bit further than my parents intended,” he said, wryly. He memorized the Billboard charts, got into Led Zeppelin and heavy metal, and formed a band, sometimes skipping classes to jam. He set music aside to secure entrance to Seoul National University, but he soon returned to the scene as a producer. Bang held off on telling his parents until he’d become successful enough to give them an envelope full of cash. “Musicians can make money, too,” he said.

Three decades later, Bang is a billionaire. We spoke through a translator, whom he sometimes outpaced with references to such stars as Kendrick Lamar and Joey Bada$$; often, he became so animated that he switched to English. Bang got his start at JYP Entertainment, a Korean label. In 2005, he formed his own, calling it Big Hit Entertainment.

more here.

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