Kojève & Cigarettes: Fact-checking American Geist

Hunter Dukes at Cabinet Magazine:

At some point in the early morning, having forfeited my grip on the laminate, I was squeezed onto a balcony between Klaus and a very tall Polish American man, who was telling us about an upcoming trip to Kerala, where he would seek ayurvedic realignment after a season of encounters with unmitigated evil in Berlin. A third figure in a stiff leather jacket produced a red packet of cigarettes and distributed them with gravity, as if they were full-bodied charms. Klaus asked a question. Did you know that American Spirit was founded by one of Kojève’s graduate students, who named the tobacco company after Hegelian Spirit or Geist? I did not. This is the same Alexandre Kojève who had been born into Russian aristocracy, fled to Berlin after the October Revolution (and after an arrest for black-marketing soap), financed his early life by selling off the family jewels, enshrined himself as a chief architect of the European Economic Community, spied for the Kremlin for decades (or so it has been posthumously conjectured, without thorough proof), and did more than any other philosopher to shape the reception of Hegel’s thought in twentieth-century Europe. He was also, it seems, fond of anecdote, and liked to recycle one in particular. It went something like… when Hegel was asked, during a lecture on the philosophy of history, about the spirit of America, he thought for a moment and then replied: tobacco!

more here.

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