Josiah Wedgwood: The Radical Potter

Rowan Moore at The Guardian:

There are designers and there are designers. There are those who create beautiful objects and invent new techniques, some who transform taste, some who make a good business out of what may or may not be great products, some whose greatest talents are in selling. Josiah Wedgwood (1730-95) was all of the above, and more.

It wasn’t just that he endlessly experimented with chemicals and minerals, and with kiln temperatures and firing times, to revolutionise the ceramic industry, or that he had a sharp and exacting eye for the elegance of the vases and dinner services and medallions that his company made, but also that he pioneered new ways of getting them to buyers all over the world, of marketing them, of product placement and branding. He became very rich as a result.

more here.