Sheldon Pearce at The New Yorker:
In the years since the trailblazers of Odd Future distributed their music through Tumblr, many younger artists have used the social Web to find kindred creative spirits—both around the world and closer to home. The YBN hip-hop collective started in XBox Live group chats, and key members of the Bay Area group AG Club stumbled upon one another on Twitter. At the center of this movement is Brockhampton, a huge, perception-bending group with origins in Texas and branches as far off as Grenada and Belfast. The collective, conceived on a message board by its de-facto leader, the polymath Kevin Abstract, eventually ballooned to include more than a dozen rappers, singers, producers, and visual artists of various races, sexual orientations, and creative philosophies. The bohemian crew—which mixes Abstract’s high-school friends (JOBA, Merlyn Wood, and Matt Champion) with those he met online (bearface, Dom McLennon, Jabari Manwa, and Romil Hemnani)—set out to remake a pop paradigm, the boy band, in a way that reflected itself: multiracial, multinational, other.
It has largely succeeded: since 2014, Brockhampton has created fascinating composite songs that blow up rap into opera and reconfigure pop to be more representative of the sounds found online.