The Innovation Delusion: How Our Obsession with the New Has Disrupted the Work That Matters Most

Alex Soojung-Kim Pang in the Los Angeles Review of Books:

I should hate The Innovation Delusion. I’ve made a career as a futurist in Silicon Valley, helping big companies think about the business implications and commercial opportunities of emerging technologies. My father-in-law spent his career in the computer industry, my wife helps run her school’s “maker lab,” and my son graduated from, a high school that puts “design thinking” at the center of its curriculum. I have friends and relatives at Google, Apple, IDEO, Facebook, Intel, and Stanford. As Lee Vinsel and Andrew Russell put it in their book, we are the class of people fluent in “innovation-speak,” “a language built for telling breathless stories of amazing creativity, incredible opportunity, and existential risk.” It’s “a sales pitch about a future that doesn’t yet exist,” they write. And, they add for good measure, it “is fundamentally dishonest.”

To which I say: Yeah guys, you’re right.

More here.